The Woolmark brand is the world’s best-known textile fibre brand and is owned by The Woolmark Company, the world’s leading wool textile organization. The value of the brand is well established and highly regarded across the world in the apparel, interior textiles and home laundry sectors. To learn more about the company and brand, go here

The Wool Lab, a seasonal guide to the most inspiring wool trends and best products, is created to inspire and inform fashion professionals regarding the infinite potential of Merino wool. A trendbook and a sourcing guide, the tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best wool products worldwide and identify the emerging trends emerging from fashion, design, art, pop culture, music and other fields.

The Wool Lab is created each season in collaboration with the world’s most innovative and quality-oriented spinners and weavers. It is a collection of the most beautiful wool products, commercially available, and in line with the leading fashion and textile trends.

The tool is available free of charge and upon request for designers, manufacturers, retailers, fashion and apparel brands and to all the professionals of the fashion industry, to provide a concrete sourcing service, putting them in contact with the world’s best wool suppliers.

Below is a preview of some of their Spring/Summer 2015 guide, Aussie and Freeport. You can view the entire seven inspirational themes
 here for both Men's and Women's.



Inspired by the genuine country life of Australian farmers, against the backdrop of the outback and its landscape. A simple and practical style made of trousers, shirts and coats for both men and women, with a colour palette that recalls the thousand warm shades of the earth at the sunset. A rediscovery of the wool fibre applies to this urban wear, especially for its thermoregulation qualities which make the fibre ideal for the warmer months of summer. The look is worn and washed with innovative and long-lasting treatments for the fabrics.

Wool blended with cotton and other vegetal fibres such as hemp, linen or silk. Small prints on jersey for women's shirts. Chambray, twill, panama, waffle and soft double gauze for the fabrics. Colour coating effect and long lasting treatments. The fabrics' look is mostly worn and washed.



This theme is inspired by the sailing world and honours its sporty and high-performance clothing. Functional garments that express a dynamic and fun approach to a life that is devoted entirely to the sea. This passion is also reflected thorough the colour palette that is influenced by lighthouses and buoys, and through the finishing treatments that are aged and worn.

100 per cent wool, wool/cotton or wool/nylon blends also for the technical fabrics. The structures and patterns of the fabrics embody this sporty and lived life through worn and washed effects, film coloured coating, bonding.

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